That's California for you. That price is a Rip off. Go to AZ or NV and you can save yourself big time over Cali. Even if they have to order you a non-flex fuel from Cali or the plant in TX. Drive it back to CA and save yourself a ton of money. My 2017 platinum with Mag SC/BD tuner, TRD Exhaust, TRD Pro Suspension, Toyota remote start, Spray in bed liner, Amp Steps, Nitto Ridge Grapplers, TRD shift knob, Color matched mirror caps/door handles, tint, AW floor liners and everything installed was the same cost as that TRD Pro.
I had the same experience in Cali when buying my FJ. I went to several dealerships in CA and they wanted 35k+ for a Brand new base model FJ literally with nothing (not even a tow hitch or roof rack). I came to AZ and bought my Brand New FJ for 24k with TRD Exhaust, lift/suspension, rim/tires, roof rack, tow hitch,TRD shift knob, 6sp Manual with quick shift. Given this was in 2009 but obviously things haven't changed in Cali.