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Keep what has been working for 7 years?I strongly suspect Toyota will keep what is working and not fall for the hype that is most of Ford/GM's new products. Toyota for the most part is a smart business, they do things for a reason. I'd wait for others to push their new stuff out and then watch Toyota take the bar and set it higher again.
You've got Ford/GM releasing new transmissions
You've got Titan with a 1/2 ton diesel and redesign
You've got Ram with a 1/2 ton diesel
From a business standpoint it would be stupid IMO to release something with everyone else.
Consumers were complaining about fuel efficiency 7 years ago but we kept faith. What they have does work, but 7 years is more than enough time to set the bar higher on efficiency. If Toyota is bold enough to ignore efficiency, their product lines will disappear like Ford/GM's did in 2009 just a matter of time.
When company fleets start to see that $75-$90 fill ups every 300 miles average become a budget constraint, fooling consumers with a bigger fuel tank will not make a difference.
It may seem like Toyota is doing smart business but they need to take some of those profits and put it into some Real time R&D ASAP!
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