It's the same here in WY and was the same in NE. Because here in WY a majority of the oil and gas, consultant, or energy producer rigs are F150 or F250. Back in NE it was Ford, Chevy, Dodge. We grew up with Fords and most of the ranchers and farmers had em too. They have their niche and can exploit the price. I was told by a Ford dealer once that Fords have a slightly smaller price on the tag because they know they'll be in the shop for repairs more. For that statement alone I will never buy a Ford. Plus, the fact that we have an exploited market and the price for my Tundra was less than a similar F150.Fords have bloated price tags around here. I wouldnt even consider a 5.0L after driving the 5.7 in the Tundra. A similarly equipped Ford F150 with an ecoboost (only competitive engine in their lineup) around here would put me into the 36-40k price range AFTER negotiations...out of budget.