Also, I have not only seen the 2014 up close, I have sat in it and took photos of it. Not sure where you get the thought that "NO one has seen" it yet.Some of us are...
I think Toyota is too much of a follower, and not a leader in the truck game. Just look at the effective "copies" and designs they are throwing at the public. I do not understand how you can invest billion+ in building a new factory in San Antone capable of 200Ku per year and be satisfied in running that factory at 50-60% of installed capacity. Their market share is not making any gains and they are bringing on the 3G (cough) into the market with little fanfare. We are demanding from Toyota, but, it is rewarded with loyalty when they get it right. IMO, Tundra is nothing but a niche market for them, and they appear to be satisfied in keeping R&D, tooling start-ups, etc to a minimum. Not bashing, but, I believe Toyota has seriously under scoped the brand loyalty to the Big 3 and what it takes to build the buyer base.
Short version, Toyota expected that if they throw the Toy badge on the truck, the buyers would come. That is certainly not the case, and the annual sales (lack of) supports that strategy was not going to get it done loud and clear.
Good point. They need to pay attention to Big 3 marketing techniques and product innovation and less attention to copying what they think will sell or buyers want. Missing a big opportunity here in my view. Hire an intern and let them scope out the forums for "free" feedback, and skip the roundtable BS discussions with the engineers as "what do we do next guys for our new model Tundra". I got an idea, why not ask the customers that already own one.
I wouldn't think that all. I still have my "not cool" outdated 2000 Tundra and
love it more. Getting closer to being a classic everyday! Hang on to your
Gen 2 and enjoy no payments. Your Gen 2 still has another 20 years of life or more left in her!
NO one has seen the 2014 yet, but, we sure have seen the promo release pics and specs which explains a lot of the complaints or suggestions from many folks that have posted already.