They are like a Harley-Davidson dealer, they don't want you to use AMSOIL, AMSOIL saves motors, AMSOIL will cost the dealer lost revenue. It doesn't matter if it's a motorcycle, car or truck dealership, they make the most money on service & repairs.
Free Maintenance is a marketing ploy that forces the owner to go back to the dealership for oil changes. They hang out in the showrooms and look at the new cars while the service dept looks for something they can upsell to the customer. They have a vested interest in having you come back again and again and again. Think about it, how many want you to keep driving your truck? You are the only one; the dealers want to sell you a new one. All you are to the dealer in money in the bank.
Free Maintenance is a marketing ploy that forces the owner to go back to the dealership for oil changes. They hang out in the showrooms and look at the new cars while the service dept looks for something they can upsell to the customer. They have a vested interest in having you come back again and again and again. Think about it, how many want you to keep driving your truck? You are the only one; the dealers want to sell you a new one. All you are to the dealer in money in the bank.