2008 some options are now free/included

[ScofieldKid]

wanted to note this, since it was so hard for me to track down the info a second time... ;-/

Toyota/Lexus/Scion Pressroom: Toyota Adds 13 More Models For 2008 Tundra Lineup

This is the part I was interested in:

Toyota is bolstering the value of the Tundra SR5 grade Double Cab and CrewMax by increasing standard equipment. For 2008, these models include the previously optional power bucket front seats, AM/FM stereo with 6-disc CD changer, cold kit, heated mirrors, and mud guards as standard at no cost.

The Tundra Limited grade Double Cab and Crew Max models add the formerly optional front and rear parking sonar, cold kit, and mudguards to the standard equipment list. Finally, the Tundra grade regular cab model features a new front-end appearance for 2008, which features a chrome bumper and matte-black grille surround.

[weird22person]

Not surprising really. This usually happens the second year of a new body style. Same type idea as when they new video game systems come out. After a year or two the price drops or they include more features.