2007 Tundra Falls Short in NHTSA Frontal Crash Test Rating

[tms usa]

Originally Posted by dascrow

Hi, I was real excited to see you post on here! Thanks! Please let me know if there is anything else we can do to help promote the new Tundra!

Thanks,
Dascrow

Thanks. There's real value to us (and to the public) in tapping into the consumer-generated media space as an alternative--really as a supplement--to the more traditional mainstream media, the venue for most of our corporate communications efforts since Toyota came into the U.S.market 50 years ago.

The Tundra is the most important vehicle launch for us since Lexus in 1989, and we have the opportunity now to embrace the power and instantaneousness of the web to enhance our launch and post-launch communications. More importantly, as a participant in forums such as TundraTalk, it gives us a perfect chance to do more listening to real world input/discussions for which it would serve us well to pay attention.

Also, we're trying to take advantage of highly viral sites like YouTube to upload video that might further speed certain messages about the Tundra (YouTube - 2007 Toyota Tundra "Best in Class")and our other products into the marketplace.

Thanks for creating a nice forum. We look forward to participating.

[dascrow]

Originally Posted by tms usa

Thanks. There's real value to us (and to the public) in tapping into the consumer-generated media space as an alternative--really as a supplement--to the more traditional mainstream media, the venue for most of our corporate communications efforts since Toyota came into the U.S.market 50 years ago.

The Tundra is the most important vehicle launch for us since Lexus in 1989, and we have the opportunity now to embrace the power and instantaneousness of the web to enhance our launch and post-launch communications. More importantly, as a participant in forums such as TundraTalk, it gives us a perfect chance to do more listening to real world input/discussions for which it would serve us well to pay attention.

Also, we're trying to take advantage of highly viral sites like YouTube to upload video that might further speed certain messages about the Tundra (YouTube - 2007 Toyota Tundra "Best in Class")and our other products into the marketplace.

Thanks for creating a nice forum. We look forward to participating.

I think that is great, not only for you(Toyota) but great for your customer(us)!

Got a quick question for you: Do you have any pics of the "Never Quit" 4x4 Test Track?