Toyota offering $1,500 back on base model Tundra

[dascrow]

Toyota has apparently instituted a nationwide cash-back deal for the base model Toyota Tundra pickup that will send $1,500 back into the pockets of potential owners. According to the Wall Street Journal, the rebate will last the entire month of March. KickingTires is reporting that Southeast dealers in Alabama, Georgia, Florida, North Carolina and South Carolina are offering the full $1,500 rebate, while other dealers around the country will offer from between $250 to $1,000 cash back.

Though many will use this news as ammo against Toyota and its effort to crack into the full-size truck market, it's not that big of a deal considering the rebate is focused on what is likely the least popular model in the Tundra lineup, the base model. Also, Ford was forced to offer a rebate on its much hyped Edge CUV shortly after it was launched for the same reason. In the same breath, we have the urge to tell Toyota "told ya so!" Clearly, it's proving more difficult than Toyota realized to nab new truck buyers. The automaker even revealed to the Journal that it was concerned it will not reach its goal of selling 200,000 units in the Tundra's initial year of availability. We've got two words for Toyota if it wants to boost sales of the Tundra: "Tough Box"!

http://www.autoblog.com/2007/03/09/t...-model-tundra/

[mainliner]

Originally Posted by dascrow

http://www.autoblog.com/2007/03/09/t...-model-tundra/

can anyone explain the "tough box" quote to me?

[dascrow]

UPDATE: Ford "Tough Box" available to commercial customers this Spring

Posted Mar 9th 2007 7:06AM by Chris Shunk
Filed under: Spy Photos, Trucks/Pickups, Ford
PickupTruck.com is now reporting that the two extra doors in the bed of this F-150 mule are not destined for the 2009 model, but rather will be an option available as soon as this spring to commercial customers. As a few of our commenters noted in yesterday's post, the option is called the "Tough Box" and was previewed at the Ford's Claycomo, Missouri assembly plant in late January.

With the recent introductions of the all-new Toyota Tundra and totally redesigned Chevy Silverado / GMC Sierra, there has been talk that Ford's dominance in the truck market is nearing an end. We don't know if the new competition will prevent Ford from celebrating its 30th straight year of segment-leading sales, but it's clear the automaker is ready to think outside the box, pardon the pun, to protect its highly profitable turf.

[mainliner]

Originally Posted by dascrow

UPDATE: Ford "Tough Box" available to commercial customers this Spring

Posted Mar 9th 2007 7:06AM by Chris Shunk
Filed under: Spy Photos, Trucks/Pickups, Ford
PickupTruck.com is now reporting that the two extra doors in the bed of this F-150 mule are not destined for the 2009 model, but rather will be an option available as soon as this spring to commercial customers. As a few of our commenters noted in yesterday's post, the option is called the "Tough Box" and was previewed at the Ford's Claycomo, Missouri assembly plant in late January.

With the recent introductions of the all-new Toyota Tundra and totally redesigned Chevy Silverado / GMC Sierra, there has been talk that Ford's dominance in the truck market is nearing an end. We don't know if the new competition will prevent Ford from celebrating its 30th straight year of segment-leading sales, but it's clear the automaker is ready to think outside the box, pardon the pun, to protect its highly profitable turf.

thank you.

[dascrow]

Not really a feature I'd look for when buying a new truck.. but to each his own!

[mainliner]

Originally Posted by dascrow

Not really a feature I'd look for when buying a new truck.. but to each his own!

can not see myself using it either, but perhaps a mom with the groceries or something of that sort?

[superB]

Originally Posted by dascrow

Not really a feature I'd look for when buying a new truck.. but to each his own!

+1. I'm sure this would be an expensive option also!

[SconsetBluffBoondoggle]

My salesman on the east coast took off $2,500 from the sticker of my double cab TRD!