Never Quit - Toyota trucks to the test at the Edmonton Motor Show and the Calgary

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The Toyota Truck 4X4 test track debuts this year

TORONTO, Feb. 28 /CNW/ - For the first time, drivers visiting the
Edmonton Motor Show and the Calgary International Auto and Truck Show will not
only get to look at Toyota's impressive line-up of pick ups and SUVs - they'll
actually be able to get behind the wheel and drive them on the Toyota Truck
"Never Quit" 4x4 Test Track.
"It's one thing to admire the design and style that Toyota has invested
in creating an emotionally-charged line of trucks. But at the end of the day,
performance is what truck ownership is all about," noted Tony Wearing,
Managing Director for Toyota in Canada. "We're pleased to provide Edmonton's
drivers with this opportunity to put our 'Never Quit' trucks to the test, by
driving them hard through typical off-road environments."
Toyota Canada has three exciting truck models for show attendees to
drive:

- The star of the track will be the all-new, 2007 Toyota Tundra
full-size pick-up. Completely redesigned for this model year, the
Tundra is the serious work truck that is equally at home in a
recreational setting. Created and built in North America, the Tundra
is for the True Trucker in everyone.

- The other pick-up in Toyota's two-truck strategy, the 2007 Toyota
Tacoma compact pick-up combines performance, utility and comfort,
making it the perfect pick-up for fun-seekers and the DIY crowd.

- Based on Toyota's legendary FJ 40, but updated with modern design and
materials, the 2007 Toyota FJ Cruiser is the perfect choice for those
who live and breathe outdoor adventure.

"Whether it's breaking through snow drifts, slogging across fields,
hauling gear to the oil patch, or negotiating the hazards of a road being
repaired during Construction Season, Toyota Canada has the trucks that make
things better for Canadian drivers," Mr. Wearing continued. "We've drawn on
more than 70 years of truck-building, gained through real-world experience in
some of the harshest conditions found anywhere on the globe, to create a suite
of truck models that Never Quit."
The best way to demonstrate that Toyota trucks are ready for work is by
providing the right equipment. So, Toyota will give the first 250 visitors who
test-drive the 2007 Toyota Tundra on the 4x4 Test Track each day at the
Edmonton Motor Show a free pair of Carhartt work gloves. For the Calgary
International Auto and Truck Show, the first 200 visitors to test-drive the
2007 Tundra will receive a free pair of Carhartt work gloves.
The Edmonton Motor Show runs March 1-4 at the Edmonton Northlands
Agricom. The Calgary International Auto and Truck Show runs March 14-18 at the
Roundup Centre in Stampede Park. Show visitors can sign up for the Toyota
Truck "Never Quit" 4x4 Test Track at the Toyota booth.




CNW Group