Toyota Tundra buyers 'need' incentives - TundraTalk.net

dascrow · 09-20-2007, 12:48 AM

There's an interesting article over at AutoObserver regarding Tundra buyers. Toyota has found that 36% of their Tundra customers are upside down (owe more than the vehicle is worth) with their current vehicles, and without large incentives, there will be no sale.

Other interesting facts:
• About one-half of all Tundra buyers trade in something.
• Some 40 percent of those trade-ins are Toyota products.
• Another 40 percent of trade-ins are “conquests” from domestic manufacturers – and half of those conquest trade-ins are fullsize pickups.
• About 10 percent of all Tundra sales come from buyers trading a domestic pickup.
Straightline - Toyota Tundra buyers 'need' incentives

tickinspector · 09-20-2007, 09:47 AM

Quote:

Originally Posted by dascrow

There's an interesting article over at AutoObserver regarding Tundra buyers. Toyota has found that 36% of their Tundra customers are upside down (owe more than the vehicle is worth) with their current vehicles, and without large incentives, there will be no sale.

Other interesting facts:
• About one-half of all Tundra buyers trade in something.
• Some 40 percent of those trade-ins are Toyota products.
• Another 40 percent of trade-ins are “conquests” from domestic manufacturers – and half of those conquest trade-ins are fullsize pickups.
• About 10 percent of all Tundra sales come from buyers trading a domestic pickup.
Straightline - Toyota Tundra buyers 'need' incentives

Interesting facts - I wonder how many people/transactions this survey included.

Where do the Tundra owners on this Forum fall into place at. I happen to actually fall in the 10% of all Tundra sales coming from trading in my 2005 Silverado. However I am not new to Toyota, this is actually my 4th Toyota purchase. My wife currently drives a 2003 Sequoia with 110,000 miles on it and besides general mant. I have not had any problems. My Silverado was getting close to going out of warranty so I had to get rid of it due to too many warranty issues. By the way, I am not upside down in my new Tundra Crewmax. The $3,500.00 rebate was a big factor in my decision to trade vehicles at this time.

tundratom · 09-20-2007, 11:48 AM

I got $2500 rebate incentive. I also traded in my 2001 Isuzu Trooper that was paid off ($5k). I also paid $100 over invoice on my Tundra. But, I don't know how much my Tundra is worth. Kelley Blue Book doesn't have enough info to give a value. That is what should be used to determine upside-down (owing more than your truck is worth).

07Sport · 09-20-2007, 02:10 PM

I am part of the 10% also, traded in a Dodge Ram.

Bartgolfs · 09-20-2007, 11:02 PM

I didn't trade anything in when I bought mine, but I did use the 0% financing for about half the purchase price. I'd rather keep the cash in the bank earning interest, but didn't want to finance all of it and have to deal with a big payment.

We did trade our Lexus RX330 on our FJ Cruiser...almost an even trade.

ryloccs · 09-22-2007, 04:06 PM

$500 over invoice-60 months no interest.

hdt123 · 09-24-2007, 08:00 AM

here at our store we see about a 65% trade ratio to 35% no trade sales. GM trucks have been and continue to be what we take in trade most after Toyota products.

hdt123 · 09-24-2007, 08:06 AM

without incentives, dealing in the world of full size truck sales would be impossible! It is a staple in the marketing strategy of ALL the major manufacturers and until such time that ALL manufacturers STOP doing it ALL of them will continue. It leads one to believe that the MSRP is set to include the marketing strategy of the day!

pbergmann · 09-29-2007, 08:05 AM

I got 500 BACK (under invoice) as the dealer matched the deal from Chevy... I traded in an 04 Silverado.

toytech19 · 09-29-2007, 06:42 PM

i got 7500 cash back and an 84 month loan from tfs at 7.15 percent with zero credit history

jpnca · 09-30-2007, 01:24 AM

$7500 cash back?

phxsons · 10-03-2007, 07:27 PM

Quote:

Originally Posted by toytech19

i got 7500 cash back and an 84 month loan from tfs at 7.15 percent with zero credit history

thats an awesome deal as far as my shopping around can tell

kss8 · 10-10-2007, 11:07 AM

is there any info on the 08 tundra? color changes or 6.5' bed on crewmax

AK_Tundra_07 · 10-21-2007, 08:12 AM

I paid $300 under invoice, got the $2500 rebate, and didn't pay tax for my SR5 Double Cab. This is my third Toyota Truck, I did not have a trade and i've never bought an american vehicle and never plan on it.

jpnca · 10-21-2007, 10:19 AM

In my mind the Tundra is american. Thats where it was designed and built

09-20-2007, 12:48 AM	#1 (permalink)
dascrow Administrator Join Date: Feb 2007 Location: Alamogordo, NM Posts: 774	Toyota Tundra buyers 'need' incentives There's an interesting article over at AutoObserver regarding Tundra buyers. Toyota has found that 36% of their Tundra customers are upside down (owe more than the vehicle is worth) with their current vehicles, and without large incentives, there will be no sale. Other interesting facts: • About one-half of all Tundra buyers trade in something. • Some 40 percent of those trade-ins are Toyota products. • Another 40 percent of trade-ins are “conquests” from domestic manufacturers – and half of those conquest trade-ins are fullsize pickups. • About 10 percent of all Tundra sales come from buyers trading a domestic pickup. Straightline - Toyota Tundra buyers 'need' incentives

09-20-2007, 11:48 AM	#3 (permalink)
tundratom Senior Member Join Date: Aug 2007 Location: az Posts: 249	I got $2500 rebate incentive. I also traded in my 2001 Isuzu Trooper that was paid off ($5k). I also paid $100 over invoice on my Tundra. But, I don't know how much my Tundra is worth. Kelley Blue Book doesn't have enough info to give a value. That is what should be used to determine upside-down (owing more than your truck is worth). __________________ 07 Tundra DCab 4x4 SR5 TRD 5.7L, Leer 180R shell, BFG AT KO LT285-65-18 85 VW Westfalia Vanagon (w/ locker and granny gear) 56 VW Ragtop 04 Honda Accord (wifes car)

09-20-2007, 02:10 PM	#4 (permalink)
07Sport Senior Member Join Date: Mar 2007 Location: Arkansas Posts: 105	I am part of the 10% also, traded in a Dodge Ram. __________________ 2007 Toyota Tundra Sport 5.7 V8 2wd RC/SB

09-20-2007, 11:02 PM	#5 (permalink)
Bartgolfs Member Join Date: Aug 2007 Location: Santa Fe, NM Posts: 84	I didn't trade anything in when I bought mine, but I did use the 0% financing for about half the purchase price. I'd rather keep the cash in the bank earning interest, but didn't want to finance all of it and have to deal with a big payment. We did trade our Lexus RX330 on our FJ Cruiser...almost an even trade. __________________ 2007 Tundra CrewMax Limited 4x4/TRD, Nautical Blue Metallic, 5.7L, CK, MG, NV, RL, SO, SR, CT, C9, RB, 37 (TRD Ex), 7T (bed extender), Line-X bedliner, X-Pel clear bra, tinted front windows, A.R.E. Z-series cap, Toyota bug deflector. 2007 FJ Cruiser AWD, Black Cherry

09-29-2007, 06:42 PM	#10 (permalink)
toytech19 Senior Member Join Date: Sep 2007 Location: hemet ca Posts: 114	i got 7500 cash back and an 84 month loan from tfs at 7.15 percent with zero credit history __________________ 5.7 double cab gray, smoked tail light black head light rings custom sub box custom engine cover www.bsmmotorsports.com

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09-22-2007, 04:06 PM	#6 (permalink)
ryloccs Junior Member Join Date: Sep 2007 Posts: 4	$500 over invoice-60 months no interest.

09-24-2007, 08:00 AM	#7 (permalink)
hdt123 Junior Member Join Date: Sep 2007 Location: St. Albans, Vt. Posts: 3	here at our store we see about a 65% trade ratio to 35% no trade sales. GM trucks have been and continue to be what we take in trade most after Toyota products.

09-24-2007, 08:06 AM	#8 (permalink)
hdt123 Junior Member Join Date: Sep 2007 Location: St. Albans, Vt. Posts: 3	without incentives, dealing in the world of full size truck sales would be impossible! It is a staple in the marketing strategy of ALL the major manufacturers and until such time that ALL manufacturers STOP doing it ALL of them will continue. It leads one to believe that the MSRP is set to include the marketing strategy of the day!

09-29-2007, 08:05 AM	#9 (permalink)
pbergmann Junior Member Join Date: Sep 2007 Posts: 6	I got 500 BACK (under invoice) as the dealer matched the deal from Chevy... I traded in an 04 Silverado.

09-30-2007, 01:24 AM	#11 (permalink)
jpnca Super Moderator Join Date: Apr 2007 Location: San Gabriel Valley Posts: 1,608	$7500 cash back? __________________

10-10-2007, 11:07 AM	#13 (permalink)
kss8 Junior Member Join Date: Jul 2007 Posts: 9	is there any info on the 08 tundra? color changes or 6.5' bed on crewmax

10-21-2007, 08:12 AM	#14 (permalink)
AK_Tundra_07 Junior Member Join Date: Oct 2007 Location: Anchorage, ALASKA Posts: 3	I paid $300 under invoice, got the $2500 rebate, and didn't pay tax for my SR5 Double Cab. This is my third Toyota Truck, I did not have a trade and i've never bought an american vehicle and never plan on it.

10-21-2007, 10:19 AM	#15 (permalink)
jpnca Super Moderator Join Date: Apr 2007 Location: San Gabriel Valley Posts: 1,608	In my mind the Tundra is american. Thats where it was designed and built __________________

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