Toyota Tundra will meet U.S. sales targets

[dascrow]

Toyota Motor Corp., challenging U.S.-based automakers' edge in full-size pickups, will meet its 2007 sales goal of 200,000 Tundra trucks even in a market "a little softer" than forecast, its U.S. sales chief said Thursday.
"We're on pace right now," Jim Lentz, executive vice president of Toyota's U.S. sales unit, said in an interview in Traverse City, at the auto industry's 2007 Management Briefing Seminars. "We're spending the incentives necessary, given the economics, given a down market, to sell that 200,000 vehicles."

Toyota, which doesn't disclose incentive spending by model, disputes Edmunds.com's estimate that it put $6,861 last month on each Tundra. Toyota sold 23,150 Tundras in July, a monthly record for the model.
Japan's largest automaker wants to establish the Tundra in the full-size pickup segment dominated by Ford Motor Co.'s F- Series, General Motors Corp.'s Silverado and Chrysler LLC's Ram. The push comes amid a 2007 U.S. sales decline of 4.9 percent in the category.
"The market is probably a little softer than we anticipated," Lentz said.
The Tundra incentives reflect how the large pickup market "is a different animal," Lentz said. Large-pickup owners often owe more on their trucks than they can get on a trade-in, he said, and "they need some type of incentives to make a transaction."
Toyota Tundra will meet U.S. sales targets

[lowechj]

Wish they would offer these kinds of incentives in Canada, Tundras here pretty much go for the MSRP

[lowechj]

Sort of related I suppose, think I threw this out before, anyone know when the 08's will be coming out. Might change my decision to buy a 07 Tundra.

[CD918]

Originally Posted by lowechj

Sort of related I suppose, think I threw this out before, anyone know when the 08's will be coming out. Might change my decision to buy a 07 Tundra.

I was at a dealer here on Friday and I asked that question. He said October. If I had to pay STICKER... I might have to wait.