American Tundra

[dascrow]

At this morning's executive coffee, we heard some not so surprising news: sales of our new Tundra full size pickup truck are going through the roof this month. A big and bold high-quality truck in a hotly competitive segment coupled with the right model mix for America's markets. Add to that flexible dealership financial tools (to help with some of those truck trades that are a little less than right side up), and it's a potent package that is really driving Tundra retail sales.

While the competition wages battle against us with flagrant faxes and bouncing boxes videos, we're just trying to be a good player in this full size pickup truck arena and meet the demands of the American true trucker.
So it also comes as no surprise to us that the Toyota truck that is making its mark this summer across America's heartland has just been noted as being in the Top 10 of American-Made vehicles. You read that right . . .

The 2007 American-Made Toyota Tundra
The folks at Cars.com published the American-Made Index this week that rates vehicles built and purchased in the United States. They look at the facts: vehicle sales, the origination of the vehicle's parts and whether the vehicle is assembled in the United States. Any car whose domestic parts content falls below 75% never makes it to the list.
In scanning the Top 10 American list, which follows the post, we see that the Ford F-150 and Chevrolet Silverado also make the cut--nice going guys--but that's it for the big trucks. Our Toyota Camry--America's car--is right there, as is the Toyota Sienna.
Tundra, Camry, Sienna . . . Combined, those three vehicles do account for a considerable amount of our U.S. manufacturing, they employ thousands of Americans and they contribute handsomely to the American economy, facts for which we have considerable pride as America gets ready to celebrate #231.
Happy Birthday USA from Toyota.
TOYOTA OPEN ROAD BLOG: American Tundra