Join Date: Nov 2012
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Here's an interesting thought (I am not sure if this has already been raised in another thread)....
What if Toyota broke off the Tundra brand, similar to what Chrysler/Dodge did with the Ram?
If one of the factors contributing to low sales volume, compared to the domestic Big 3, is that the Tundra is a Japanese truck (even though it is built in the U.S.), then would there be any success in marketing/branding the Tundra (or whatever name they want to call it) as an American truck brand?
For example, the Ram brand is owned by Chrysler, which is technically now owned by Fiat, an Italian company. While it may be only ownership on paper (i.e. stock ownership) - I am not sure if there are actually any Italian car parts in a Ram truck - the perception may be similar to that faced by Toyota/Tundra (I am not sure how many Japanese parts are in a Tundra).
To swing this back on topic, I raise the above points to add some food-for-thought on the discussion about what a new Tundra might 'look like'. Not the physical appearance or mechanical design of the vehicle, but the branding/marketing of the model.
'I like my women a little on the trashy side" - Georgia Satellites.
2012 Tundra Double Cab 4X4 in Silver Sky Metallic
> TRD Off-Road, SR5, and Tow packages
> Westin Step Bars, BakFlip G2 tonneau, K&N air filter, Optima Yellow Top