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I just bought a new DC here in Northern California. I went the internet route and got a discount of $6,400 off the original price of $34,458. That included the $2,750 rebate. I went through my credit union for financing for a decent rate (2.9 for 60).
If you build your truck on line through the Toyota web site you can send the request to a dealer for a price quote. Just build the same truck and send it to a few different dealers and you may be suprised what comes back. The spread between the 4 dealers I sent a request to was about $1,800. I got lucky, my best deal was my local dealer.
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