Quote:
Originally Posted by dascrow
There's an interesting article over at AutoObserver regarding Tundra buyers. Toyota has found that 36% of their Tundra customers are upside down (owe more than the vehicle is worth) with their current vehicles, and without large incentives, there will be no sale.
Other interesting facts:
• About one-half of all Tundra buyers trade in something.
• Some 40 percent of those trade-ins are Toyota products.
• Another 40 percent of trade-ins are “conquests” from domestic manufacturers – and half of those conquest trade-ins are fullsize pickups.
• About 10 percent of all Tundra sales come from buyers trading a domestic pickup.
Straightline - Toyota Tundra buyers 'need' incentives |
Interesting facts - I wonder how many people/transactions this survey included.
Where do the Tundra owners on this Forum fall into place at. I happen to actually fall in the 10% of all Tundra sales coming from trading in my 2005 Silverado. However I am not new to Toyota, this is actually my 4th Toyota purchase. My wife currently drives a 2003 Sequoia with 110,000 miles on it and besides general mant. I have not had any problems. My Silverado was getting close to going out of warranty so I had to get rid of it due to too many warranty issues. By the way, I am not upside down in my new Tundra Crewmax. The $3,500.00 rebate was a big factor in my decision to trade vehicles at this time.