There's an interesting article over at
AutoObserver regarding Tundra buyers. Toyota has found that 36% of their Tundra customers are upside down (owe more than the vehicle is worth) with their current vehicles, and without large incentives, there will be no sale.
Other interesting facts:
• About one-half of all Tundra buyers trade in something.
• Some 40 percent of those trade-ins are Toyota products.
• Another 40 percent of trade-ins are “conquests” from domestic manufacturers – and half of those conquest trade-ins are fullsize pickups.
• About 10 percent of all Tundra sales come from buyers trading a domestic pickup.
Straightline - Toyota Tundra buyers 'need' incentives